Attrace is a referral protocol for web3. The protocol connects referral links via social channels, websites, cross chain and the Metaverse with true on-chain activity. It can be applied to use cases such as buying and holding crypto or NFTs, setting up an affiliate program for assets sold on a DEX, or engaging with a smart contract like a lending protocol. This provides performance based marketing that connects web2 with true on-chain activity. Attrace token ($ATTR) is the native token that incentivizes network participation. Promoters earn $ATTR for every participant that engages with them via their referrals.