Web3 Music Platform Audius Integrates TikTok
Recently Audius, a Web3 music streaming platform, announced its integration with popular social media platform TikTok.
Audius is a decentralized music streaming platform catering to a community of fans, artists, content nodes, and discovery nodes. The platform removes the middleman and offers the freedom to distribute, monetize, and stream audio content.
Powered by its native token, $AUDIO, Audius rewards artists based on the value their music uploads provide on the network, and can enable listeners and fans to be rewarded for different activity on the platform.
This integration allows new Audius users to sign up easily by linking their TikTok profile, enabling them to import their handle, information, and TikTok verification status automatically.
Audius users can now use the platform’s songs in their TikTok videos, potentially amplifying the reach of Audius due to TikTok’s huge global popularity.
Forrest Browning, Audius’ chief product officer and co-founder, expressed excitement about the opportunity for creators to interact with Audius and gain the attention of celebrities on TikTok. Browning believes that by allowing artists to import their verified status from TikTok, Audius can attract an even wider group of talent.
“TikTok has grown into a social-media juggernaut over the past few years, and we’d love to let the Audius ecosystem tap into that,” Browning said. “Anything that’s good for artists is good for the Audius community, and by letting artists import their verified status from TikTok, we think it’ll attract an even wider group of talent.”
Audius started its partnership with TikTok in August 2021, allowing Audius streamers to upload music to the TikTok application’s sound library. This announcement caused a surge in the price of Audius’ native token AUDIO, although its price has since dropped by 90% within the current ongoing bear market.
Aside from this, Audius has also received attention from prominent musicians such as Katy Perry, Nas, and the Chainsmokers, who participated in the company’s $5 million funding round in September 2021.