OP3N’s $28m SuperApp Raise Another Boost for Web3 Social Commerce
In the world of web3, social earning apps have become a popular way for creators to monetize their content and interact with their fans. These apps use blockchain technology to enable creators to sell their content as non-fungible tokens (NFTs) and receive direct payments from their audience. As the adoption of web3 technology continues to grow, more social earning apps are emerging, with each one offering unique features and opportunities for creators.
OP3N is one such platform that aims to revolutionize the way creators interact with their fans by integrating e-commerce with social media features and AI to create a web3 ‘Superapp’.
.@OP3Nworld_, the #Web3 #AI-powered platform, has raised $28M in Series A funding led by Animoca Brands. OP3N aims to become the decentralized Facebook, Spotify, or WhatsApp for Web3 with its Superapp, where creators can offer #NFT-gated experiences.https://t.co/w3NDjFqlnu
— Animoca Brands (@animocabrands) March 22, 2023
OP3N recently wrapped up their $28m funding round led by Animoca Brands, bringing the company’s valuation to approximately $100m. Other investors included Dragonfly Capital, Creative Artists Agency, Republic Crypto, Galaxy Digital and Warner Music Interactive.
The platform is building a new web3 app that merges features of social media with e-commerce to create by integrating web3 into web2-friendly interfaces. SuperApp will enable users to add audio, video and mixed media content while leveraging on-chain data for a “one-stop” experience.
The inspiration behind the new product was driven by the need to access web3 experiences through web2 interfaces, allowing creators to share NFT-gated experiences with their fans through different price points. The app immediately creates crypto wallets for users who sign up via email, allowing them to access on-chain assets.
OP3N plans to use the funding to expand its leadership team and accelerate the development of Superapp, which is currently in beta mode.
Other web3 social commerce projects to watch
OP3N isn’t the only platform aiming to revolutionize the way we use social and commerce in our daily lives. Here are three other top picks from web3earner to keep an eye on:
Lifeform
Lifeform is a web3 social project that empowers people to create hyper-realistic 3D virtual human avatars to represent their digital identities online. These avatars can be used on web3 platforms as well as traditional web2 social apps like Google Meet, Zoom, Microsoft Teams, and TikTok.
Lifeform is building a “Live to Earn” system using their $LFT token, as well as virtual life games that reward users for online daily activities and real-life behaviors. By integrating web3 technology, Lifeform is creating a more immersive and rewarding digital experience that brings people closer together and helps them engage with each other in a meaningful way.
Uquid
Uquid is a revolutionary web3 social platform that combines e-commerce and Defi to provide a unique shopping experience. Users can shop for physical goods or digital assets and earn rewards in the form of the platform’s cryptocurrency, Defi Shopping Stake ($DSS), instead of traditional cashbacks.
Uquid offers a wide range of products across various categories. With this diverse selection of products, Uquid provides users with a seamless shopping experience that is both fun and rewarding.
Revel.xyz
Revel is a web3 social platform that offers users an opportunity to create and trade NFTs (non-fungible tokens). With the help of AI, users can create unique digital collectibles that can be sold to other users in exchange for Revel’s currency token, $R.
This innovative platform not only enables users to create and trade NFTs but also provides a seamless and engaging social experience. By leveraging web3 technology, Revel is creating a new ecosystem where creators and collectors can interact with each other in a decentralized and secure environment.
Sarah 
