Curious about developments in the world of web3 projects you can earn with but are short on time? Look no further than our Meet a Builder series.

In these short format interviews, we sit down with the teams behind your favourite projects for their insights on what they’re building behind the scenes and what’s next. Join us for an inside look at the projects shaping the future of the web3 earning ecosystem.

In todays interview, we learn about Swash and how they are driving forward innovation in data monetisation, providing new avenues of opportunity for users, developers and businesses alike. Through its collaborative development framework and creative initiatives, Swash empowers the industry to unlock value from their data assets more effectively than ever before.

Transcript:

SARAH, web3earner: 

Welcome back to web3earner’s interview series where we talk to the teams behind your favourite web3 earning projects. My name is Sarah and I’m delighted to be hosting Weronika from Swash team today.

In today’s interview Weronika will share with us how to Swash is creating new opportunities for users, developers and businesses to leverage value from their data through creative monetization options, all backed by its collaborative development framework.

How are you today Weronika?

WERONIKA, Swash: I’m really good how are you doing Sarah?

SARAH, web3earner: Very, very well thank you.

SARAH, web3earner: Can you start us off by explaining to us what Swash is?

WERONIKA, Swash: Yeah of course, I’ll try and keep it short and sweet, but essentially Swash is the world’s leading DataUnion and the first one at that. It’s a platform that kind of operates both from B2C and B2B perspectives. So for our users, we’re a browser extension which allows them to take control of their data and monetize it by providing businesses with insight with zero party data. So the platform offers a unique solution for users to earn rewards by sharing information that they would otherwise give away for free.

The B2B side, of course, Swash provides the data intelligence and advertising solutions to businesses by leveraging that data collected from our users, which is incentivized in zero party. So a percentage of profits made from these services with the businesses is credited back to the users, giving them control of their data and the ability to benefit from its value, which is a kind of unique and very new solution I believe. This way we can empower both individual and businesses to take advantage from the value of the data, in hopes of creating a little bit of a better data economy.

SARAH, web3earner: Perfect, it’s a very innovative way to reward your users.

SARAH, web3earner: How can people earn with swash?

WERONIKA, Swash:  Yeah so, obviously I think I feel like I’ve touched on this a little bit in my

previous answer, but to kind of just expand on the major selling points. As a core product, Swash is solving the imbalance of current data collection and sale practices that we experience across the globe. With each scroll, search, or click, both you and I create hundreds, if not thousands of data points that to advertisers and businesses alike (by no surprise) are becoming very, very valuable. In terms of advertising and other purposes, even just understanding human behavior. 

From the way each of us uses our search engines alone, we leave a lot of information about our interests and more. So the issue is that we’re currently creating and somewhat willingly giving away that information free and user data is collected and sold without our explicit consent. Now with swash, with our browser-based app, people can not only consensually agree to their data being collected but they can also monetize it and be rewarded for it in Swash tokens. So it’s a super easy way to get a share of their profits without changing their habits. The browser extension works seamlessly in the background.

As for kind of other earning opportunities, because it’s not just collection and sell of the data, Swash has also recently launched a feature called sAds, which essentially allows users to earn from your ad attention. So with sAds, users can opt in to receive advertisements in different places of the browser or tabs and choose their methods of display. So by paying attention to those ads they get rewarded, which again, is a super easy solution that doesn’t require much effort from the user, it’s something that we do already.

So, in short, we are filling the gaps in the current data economy and industry standard practice structures and it makes sense, as the incentivized method of data collection creates a better and a little bit more accurate data for advertisers and other companies. So it’s kind of a win-win situation.

SARAH, web3earner: Absolutely, especially in the current world that we live in, where data is king. You guys are definitely doing it right.

SARAH, web3earner: And finally, what is Swash working on that will bring more value and create new opportunities for people earning on web3?

WERONIKA, Swash: That’s a really good question, I mean we’re always looking to kind of earn a little bit more, especially when it’s truly massive income.

So at the moment, we’re working on several initiatives that will bring more value and create new opportunities for people earning on web3. We have just launched and are still improving our SwashDAO, which will allow our members to propose and vote on ideas. For example, we proposed a vote to add a little bit more “to earn” features, such as surveys etc. Meaning

that people will be able to use their data and use their attention to earn a little bit extra. So that kind of ‘earn more’ is envisioned to be a one-stop shop for new ways for users to maximize their earnings within the Swash ecosystem and the broader web3 passive income space.

Additionally, Swash’s model relies on the amount of data collected of course. So, as more users join the platform and more data is collected, the companies will pull insights and businesses will diversify, creating more selling opportunities and generating revenue, a portion of which of course is shared with our users. So we have created a very nice circular ecosystem, where the more users we have, the more user data points we can collect, leading to more revenue that can be distributed between our users. So it’s kind of a benefit for users to also refer to their friends etc. There will be more options also coming in the future, but at the moment, we’re focusing on the ‘earn more options’ and scaling our user base.

SARAH, web3earner: Yeah, you guys have a very robust ecosystem and a very sustainable economy, we love what you guys are doing and it’s really impressive. 

Thank you so much for joining me today, Weronika. It was a pleasure to have you on and to hear about what you guys are doing over at Swash and what’s to come for the new year. Thank you to all those that have tuned in and we will see you all next time.

WERONIKA, Swash: Thank you Sarah, thank you.

Learn about Swash and more data ownership focused apps you can earn with here.