Meet a Builder – Attrace

In this episode, we sit down with Erwin from Attrace to discuss Attrace’s trustless referral protocol. Attrace is connecting communities across various blockchains and platforms within a single ecosystem that unlocks rewards based on their true value added to a project.

Transcript

SARAH, web3earner: Welcome to web3earner’s short interview series where we talk to the teams behind your favourite web3 earning projects. My name is Sarah and I’m thrilled to be hosting Erwin from Attrace today.

In this interview, we’ll be covering Attrace’s referral protocol and how they are empowering word-of-mouth marketing for all assets across the blockchain universe. Welcome Erwin, how are you today?

ERWIN, Attrace: Hello thank you for having us, we’re doing great.

SARAH: Beautiful. Could you please give us a quick explanation as to what a trace actually is?

ERWIN: Yes thank you. So in one sentence,  Attrace is currently the only protocol with a live solution that can facilitate referrals. It’s performance-based marketing for assets and services that are sold in a truly decentralized environment. 

For example, assets for sale on uni swap or staking and lending protocols. So what is the problem we’re solving? There’s currently in web3, a complete disconnect between marketing spent and true on-chained value ads. Everybody’s looking at the number of telegram followers and the number of Twitter followers, it doesn’t matter much because it’s about how many people are engaging with your smart contract. Way more important. 

So we have developed a protocol that can connect outreach, that is referral links, which you can share via any channel, websites and managers,, with true on-chain activity. For example buy and hold crypto via decks, engage with a smart contract for landing or staking protocols or buying an NFT via decentralized Marketplace. So this is what we do performance-based marketing for web3. 

SARAH: Beautiful, I love it, very innovative

ERWIN: Thank you.

SARAH: Could you please tell us how can people earn with Attrace?

ERWIN: So, this model works by creating a three-part relationship between the project, looking for more engagement on their smart contract, the promoter and the buyer. 

The project sets up an incentive, a promoter identifies this incentive and is interested in promoting because of this incentive, so they connect a public address and they get their unique referral link. They share this referral link with our audience, once again, via metaverse website socials. The moment somebody clicks on that link and as a result of that, buys from a DEX from the project or engages with a smart contract of the project, the network of Attrace oracles identify this as a conversion and they unlock the rewards for the promoter and the buyer.

So the promoter and the buyer earn when there’s successful referrals happening in favor of the project.

SARAH: Beautiful. And finally, what is Attrace working on right now that will bring more value or create new opportunities for people to earn in web3?

ERWIN: Well, basically what we do is we connect web2 outreach with true on-chain

activity, so web3. So you can imagine there’s huge promoter outreach in web2 websites. If you look at the promoter outreach of affiliate marketing, if you look at key opinion leaders operating in web2 and the socials, we can now help all these channels with earning additional income by providing true on-chain value ads for web3 companies. 

So basically what we do is we help contribute to the growth of web3 by facilitating an online marketing model that is truly performance based, completely trustless and completely transparent.

SARAH: Lovely, it’s an important job that you guys are doing tackling the marketing space of web3 and it’s very impressive stuff, we love to see it.

Thank you for joining me today,  it was a pleasure having you on and hearing what Attrace is up to. And thank you to all those that have tuned in today, I will see you next time

ERWIN: Thank you for having us.