Earn More Browsing With Swash Ads

Swash enters the world of digital advertising with the launch of sAds, for internet users looking to amplify their passive earnings, while setting new standards for digital advertising.

Swash is reimagining data ownership by enabling all actors of the data economy to earn, access, build and collaborate in a liquid digital ecosystem for data. In simple terms for web3 earners, you can earn while browsing the internet, allowing access to your browsing data, and viewing ads. 

People share their data to earn while retaining their privacy. Businesses access high-quality, zero-party data in a sustainable and compliant way. Developers set up and build systems within a collaborative development framework with ease.

sAds is the first of what Swash is calling ‘Earn More’ features within the Swash app. Earn More will be a one-stop shop for new ways for users to maximise earnings within the Swash ecosystem and the broader web 3 passive income space.

Soon after the release of sAds, Swash has stated, users will be able to opt-in to complete surveys, watch videos, take quizzes and more.

Why Swash Ads?

Online advertising is widely understood as a way for businesses to target specific audiences using data collected on internet users. However, this model has limitations and is becoming less effective. Although ad spending in the digital advertising market is at an estimated $616bn, over 763.5 million people currently use ad blockers, leading to an estimated $81bn wasted on ad fraud and bots.

Advertisers have few alternatives to this model and consumers are tired of irrelevant ads. One solution is for users to opt-in and be compensated for their attention, as demonstrated by the success of the Brave browser, which has 50 million users.

This shows that people are recognizing their value in the digital economy and taking action.

While Swash users receive earnings for their ad attention, advertisers can target a new, hard-to-reach, fully opted-in audience with cookieless zero-party advertising methods.

How to Earn More

sAds will launch in beta. This means that, although users can start earning straight away, the feature is still being tested and there may be bugs. Verified Swash app users can opt-in to start earning from sAds.

New users can download the app here.

Once a user has verified themselves to prove they aren’t a bot and customized their ad preference settings, they can start to browse and earn. New tabs opened on a browser with Swash plugged in will feature a fully customizable space where users can choose what they want to see including widgets, jokes, gifs, and more. Ads show as a full page image and also integrated within the Swash News feed. Other ad formats include Push Notifications and Integrated Display Ads. 

The launch of sAds marks the first of the sApps solutions — an opportunity for others to join in expanding the Swash ecosystem by building on Swash’s tech stack. Propelling Swash into the world of digital advertising, sAds opens up Swash’s B2B offering while providing another opportunity for Swash’s Data Union members to Earn More as they go about their life online.

Find Swash on web3earner here